WINDOWS EDGE FOR GAMERS
PRODUCT FEATURE
What if the Edge browser became the essential starting point for gamers in their gaming journey? We envisioned a seamless, content-rich experience that connects gamers to the games, news, and communities they care about, all from their browser. Let’s take a look at our demo showcase from Xbox WNFG (What’s Next for Gaming) event below.
Mission
Our goal was to create a high-value, gaming-centric experience that:
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Engages gamers directly on Edge, growing the gaming audience
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Curates relevant content with high engagement, without disrupting non-gaming users
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Provides strategic upsell opportunities for Xbox Game Pass, driving ecosystem-wide revenue
User Value
This feature offers gamers a personalized, integrated gaming hub, allowing them to:
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Resume cloud games, track achievements, and find guides
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Engage with friends and the Xbox community
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Discover new Game Pass titles and understand its benefits
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Consume livestreams, gaming news, highlights, and trailers
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Explore gaming competitions at amateur and professional levels
Early concept sketch
My Role
I worked closely with Edge designers, PMs, and MSN stakeholders, leading the design and collaboration that shaped this experience. The project required tight partnerships between Edge, Xbox, and MSN to leverage exclusive gaming content and bring additional value to Edge users.
Teams
MSN Gaming Engineering Team & Leads
MSN Gaming PMs
Edge Design Team
Design Researchers
Partners
Edge PM Team
Xbox Studios
Accessibility Support
Edge Design System Team
MSN Design System Org
The Journey
The Edge gaming-centric welcome page was built around an engaging, curated feed, focused on:
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Leveraging Edge’s new tab framework while introducing new gaming-centric content displays
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Personalized experiences, allowing gamers to follow the content and creators they care about
Some of the module ideations we had done in the past:
To refine the experience, we conducted user surveys targeting core gamers, gaining insights into:
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Engagement patterns
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Personalization preferences
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Xbox gaming integrations
Some key takeaways summarized below:
Based on these findings, we selected core content types for experimentation and iterated on UI and interactions to optimize the gaming experience.
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